What is Programmatic Advertising?
Programmatic advertising with Crestone DMS allows a media company and/or agency to reach their client’s ideal target market anywhere, at any time, on any device. Leveraging real time bidding in a live auction environment, Crestone DMS’ Programmatic solution represents the most scalable audience solutions available in today’s world of Programmatic advertising.
How do Our Partners leverage Programmatic Advertising?
The simplicity of being able to source all of your Programmatic tools through a single source, allows the Partner and their clients to scale strategic, sophisticated, multi-platform campaigns with cross device and cross platform optimizations, guaranteeing maximum results.
Our Partners are using Programmatic to help local marketers save time and money by managing the landscape of digital advertising through a single relationship. Our Partners are able to immediately increase their ability to solve client problems and increase revenue through our turn-key Programmatic solutions. Partners are able to differentiate their solutions in a highly commoditized market by leveraging our platform, which offers the most advanced Programmatic options.
What kind of targeting are marketers leveraging?
Programmatic advertising has nearly unlimited targeting options. Crestone DMS’ Programmatic platform has over 70 different third party data sources providing thousands of ways to segment a marketer’s target audience. Typical Crestone DMS Programmatic campaigns marry content targeting, structured data from 3rd party sources, 1st party data from the Partner, first party data from the advertiser, unstructured data from third party sources, and/or geo targeting. The marketer relies on our award winning operations team and our built-in artificial intelligence to guarantee optimal campaign performance from the first impression.
Why we are the best partner for Programmatic Advertising?
Our team of campaign managers are armed with the best tools, systems, and processes in the local Programmatic advertising industry. Most Partners choose us because of the focus on quality, execution, and technology.
Our Programmatic solution guarantees 98%+ human traffic by using a blend of quality filters and focusing on site quality, page position, time of day, and more to guarantee the highest quality delivery available in local Programmatic advertising. Using WhiteOps, IAS, Double Verify, Peer39, and a mixture of proprietary site lists, the campaign management team is able to deliver on this high quality human audience.