Location based targeting is evolving rapidly, making real time messaging more powerful than ever.
What is Geo-Fencing / Micro-Proximity?
Geo-Fencing and Micro-Proximity targets people based on their current actual physical location. If a marketer wants to reach anyone walking the floor of their biggest competitors in real time, now they can with Micro-Proximity. Marketers identify specific commercial locations where their ideal target audience is located. These locations are mapped and turned into targetable data segments. These data segments are used to target a programmatic advertising campaign across thousands of apps in real time.
Our Partners are using these advanced targeting technologies to help their local marketers intercept consumer purchasing decisions in real time. For example, a car dealer’s campaign can reach a prospective buyer at another dealership in real time to propel them to visit one more dealership before they make their final purchasing decision.